Milla Ayran Limited Edition for European Games Baku 2015
Each illustration honors a sport.
Baku, the capital of Azerbaijan, is the host of the first European Games in 2015. Milla, Azerbaijani dairy company has been selected the official dairy supplier of the Games and briefed its local agency Artgroup Bruketa&Žinic OM Baku to create a promotional solution for the brand.
After market research, the agency has decided to go with ayran, the best-selling product in Milla’s portfolio, and number-one sold ayran brand on the market. Moreover, ayran is a typical Azerbaijani drink traditionally consumed several times a day, made of yogurt, salt and water. Due to its Azerbaijani origin, that product category was a perfect choice for the event and the limited edition packaging.