Agrocal powder is a natural and eco-friendly source of calcium and magnesium that works to increase soil fertility. Brand owner Lafarge Holcim tasked the Croatian independent creative agency Studio Sonda with creating brand packaging that would increase the company’s visibility and better reach end users.
Before the packaging redesign, Agrocal was primarily used for crops and packed in bags of 1.2 t and 25 kg. In order to reach urban gardeners, it is now designed as a small packaging of 4 kg. The product is packaged in ecological, easily degradable paper that uses only one color in print.
The secondary packaging, a wooden box, is designed to be repurposed and reused by gardeners, instead of getting thrown out. To assist in this, different motivational sayings are carved on the box in order to encourage gardeners to a kind of collecting. The sturdy packaging also provides a key function within retail spaces: The structure is designed so that the boxes can be stacked one upon another as an independent entity, keeping the brand from having to struggle for shelf space in crowded agriculture supply stores. For customer convenience, the agency designed a handle on the box, so carrying and transport is easy.
Creative team: Sean Poropat, Creative Director; Jelena Fiskus, Creative Director; Andrej Glavicic, Designer; Eugen Slavik, Illustrator