Augmented Reality App Gives Brands Opportunity to Know Their Customers
A new innovation designed to connect brands with end-users, called CrownSmart, is set to transform the beverage packaging industry, Crown Holdings Inc. (Crown) reports. Created by the metal packaging supplier and augmented reality (AR) specialists Zappar, CrownSmart works to allow brands to gain an edge with the end user and access unrivalled consumer data.
In today’s digital age, brands are becoming more participatory with consumers in order to create distinctiveness and value with their products. Building a brand requires versatility, connectivity and interaction with target markets. CrownSmart is a new interactive application that helps brand owners directly interact with consumers, delivering a wide range of content or experience via a unique code situated beneath the tab of a beverage can. The codes can also be used as anti-counterfeiting technology or to deliver experiential content.