In 2006, Shazi Visram founded the Happy Family group with the launch of Happy Baby, a company focused on providing parents with healthy, organic baby food for their children. The brand has since expanded to include the Happy Mama, Squeeze and Tot product lines so the whole family can benefit from wholesome ingredients and interesting flavor combinations.
Happy Family brands once stood out in the baby food aisle thanks to the brand’s unique, squeezable pouches. Now, squeezable pouches pack the baby food aisle, making brand standout difficult and shopping choices hard for customers. Happy Family needed another way to distinguish itself from the crowd and decided to update its packaging and identity. The company turned to packaging design and brand strategy firm Beardwood & Co., whom it had partnered with before, for its new look.