New Scan Solution Delivers Next Revolution in Product Identification
A new revolutionary solution, named GS1 US Mobile Scan, offers the next generation of product identification, helping brands and retailers transform their business by delivering robust product information to consumers. GS1 US Mobile Scan-enabled packages have a DWCode, a nearly invisible high performance barcode offered in collaboration with Digimarc Corporation, giving trading partners the latest technology for providing digital savvy consumers with timely brand-authorized product information, including marketing, pricing, special offers and coupons, product attributes, instructional videos, rich media and additional shopping assistance via their smartphones. GS1 US members can begin implementing GS1 US Mobile Scan by obtaining DWCodes through the new online portal located at www.gs1us.org/mobilescan.
“Consumers are increasingly demanding access to complete and accurate product information to inform their purchase decisions and more than 90 percent use their smartphones while shopping in retail stores," said Laura DiSciullo, senior vice president of solutions, GS1 US. “The combination of mobile technology and shopper expectations has created the perfect storm and is challenging brands and retailers to respond with richer information for the consumer. GS1 US Mobile Scan addresses those requirements, helping provide the ultimate consumer experience now and in the future.”