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Brand Packaging

Glenroy Introduces First Premade VersaPouch Inverted Stand-up Pouch

versapouch
November 2, 2016

Glenroy Inc., a supplier of flexible packaging for over 50 years, is launching the first premade VersaPouch solution at Pack Expo International 2016.

VersaPouch is an inverted stand-up pouch utilizing a patented closure developed by AptarGroup. The first premade version of VersaPouch was made possible by Glenroy's proprietary premade-pouch converting technology. Providing a cost-effective alternative to existing form-fill-seal inverted pouches, the premade inverted pouch doesn't require the capital outlay of a new machine. Reductions in package and product scrap waste and reduced downtime can also be achieved when choosing premade pouches over form-fill-seal alternatives.

The VersaPouch solution provides optimal functionality and convenience for consumers. The ready-to-dispense, gravity fed package eliminates the need for utensils when dispensing product, and the pouch allows for over 99 percent product evacuation. The space-efficient pouch is also designed for stability on shelves and for easy storage within refrigerator doors. AptarGroup's patented VersaPouch closure features an easy-to-open flip-cap, a built-in tamper-evident pull ring, and an anti-spill SimpliSqueeze® valve. The customizable SimpliSqueeze® valve provides clean product cutoff as well as controlled drip-free dispensing.

Ideal for medium to high-viscosity food, beauty and home products, the new premade version of VersaPouch places the innovative packaging format within reach of more brands than ever before. The unique packaging format is a win-win for both consumers and brands; the package provides on-the-go consumers with a lightweight and highly portable package, and brands can achieve heightened shelf visibility and differentiation with VersaPouch.

"We always strive to create pouches that maximize functionality for the consumer," said product development manager, Evan Arnold. "At Pack Expo 2016, we're teaming up with the VersaPouch supply chain-including the closure supplier and the pouch filler-to bring brands a new VersaPouch option with low cost of entry. This pouch is poised to disrupt entire product categories and help brands invigorate sales of their products."

To learn more about the new premade VersaPouch, visit Glenroy in Booth #S-4054 at Pack Expo International 2016, or visit www.glenroy.com/invertedpouch.

 

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