Weight Watchers wanted its new product—the market’s first all-natural water enhancer—to truly stand out in the $1 billion water flavoring category. Weight Watchers came to Berlin Packaging asking for a fresh design that would accomplish that goal and would also accommodate easy one-handed use by health-conscious, on-the-go consumers.
Berlin created a custom squeeze-and-squirt package boasting a silhouette that seems to burst with the fruit with which the product is made. Designed as a stock-available item by Berlin Packaging’s Studio One Eleven division, the package features a 2.1-oz HDPE monolayer custom bottle with a distinctive bulge at the shoulder, a stock flip-top closure with a no-drip silicone valve and a full-body tamperproof shrink sleeve that is perforated at the neck for easy opening. The swelling at the shoulder and the fresh-cut produce images on the label suggest a ripe piece of fruit, subtly contrasting with competitive products made with artificial ingredients.