Younger, on-the-go Millennials and Gen-Zers are snacking more and relying on convenience channels to buy all kinds of snacks when they’re hungry.
America increasingly is a snacking nation. In fact, Hartman Group research points to snacking as one of the most profound developments for American consumers’ eating and drinking behaviors. Snacking now makes up fully half of all eating occasions, and 92 percent of us snack sometime throughout the course of an average day.