Bulleit Bourbon is a Kentucky straight bourbon whiskey, with a high-rye content and iconic frontier inspired bottle. Bulleit went to ButterflyCannon to create a new outer pack that would look disruptive on shelf, while still keeping with the brand’s straight-talking and authentic character.
The solution was to package the bottle in a customized canvas Lewis Bag; a small sack with triple-stitched seams which when pounded with a mallet is perfect for creating the crushed ice, integral to making Bulleit’s signature serve, The Bulleit Mint Julep. Made from 16-ounce canvas, the bag features a magnetic closure to retain the iconic bottle shape, detailed with oversized, hollow brass rivets inspired by the brand’s utilitarian brand universe.