New KIND Snacks Gets Boost of Simplicity and Goodness in Design
Squeezing more fruits and vegetables into a daily diet has become easier with the roll out of Pressed by KIND from healthy snack brand KIND. Pressed by KIND bars are made with only five ingredients or less, through a process that requires no preservatives or fillers – just nutrient-dense ingredients, like fruit, veggies, and chia pressed together into a delicious bar. To communicate the unique attributes of the products, KIND turned to Chase Design Group, the brand design agency, to leverage cues from the juicing category and create the image of simplicity, healthfulness and freshness.
For a brand known for products with ingredients that you can recognize and pronounce, transparency has been a core component of KIND’s packaging. However, maintaining shelf stability and the need to differentiate the product from the core product line made the design team rethink their approach.