Dawtona, a leading Polish fruit and vegetable processor for over 30 years, has partnered with CROWN Food Europe, a business unit of Crown Holdings, Inc. (Crown), to bring the innovative Orbit® Closure to Poland’s retail shelves for the first time. The product, Ogórki Luksusowe pickles, was introduced exclusively in collaboration with Auchan, one of the country’s largest store networks.
The yellow and red design, with dedicated lithography that gives the pickle jar a modern feel, enables the product to clearly stand out on retail shelves. The new packaging quickly gained the approval of consumers due to its easy and intuitive opening, giving Dawtona a tangible competitive advantage.