People will soon see the How2Recycle label on Colgate-Palmolive products in stores across the U.S., as part of the company’s goals to make packaging more recyclable and incorporate recycled content. Colgate-Palmolive owns many household brands such as Colgate, Palmolive, Tom’s of Maine, Softsoap, Suavitel, Irish Spring, Ajax, Murphy Oil Soap, Speed Stick, and more.

“We're thrilled a company with such large international reach is committed to communicating accurate, harmonized recycling instructions on package,” said Caroline Cox, Project Associate, How2Recycle. “We're excited to welcome Colgate-Palmolive to the How2Recycle labeling program and helping millions of individuals to recycle more, and better.”

Colgate-Palmolive will be introducing the label first on packaging for Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, Hill’s Pet Nutrition treats, Murphy Oil Soap cleaner, and Ajax dish liquid.  

“People rely on Colgate-Palmolive not only to provide them with great products, but also to be transparent with the information we provide,” said Anne Bedarf, Packaging Sustainability Manager for Colgate-Palmolive. “Encouraging consumers when it comes to recycling is a natural fit that supports our corporate commitments to sustainability.”

Colgate-Palmolive is also a member of the Sustainable Packaging Coalition, an organization of companies, government officials, and academics that are working to harness the power of industry to make packaging more sustainable.

Companies interested in joining the How2Recycle program can visit