As you walk down the aisle of your favorite store, what pops out at you? That familiar logo? A bright color? A rhyming motto? The evolution of package design often follows a strategy that is born from what the consumer wants to see. You only have to think back to the days of “light,” “fat-free” and “natural.” But those words are not enough for today’s consumers, who have moved beyond the notion of labels “keeping it simple.”
So what does appeal to today’s consumer? Here’s a look at four key package design trends the Daymon team is tracking: