Great packaging is vastly underrated as an art form. Perhaps it’s taken for granted because consumers see it and use it every day. Our familiarity makes it easy to forget all the planning and all the exquisite detail that goes into creating compelling packaging that builds everyday products into powerhouse brands.
Thousands of new consumer packaged goods are introduced to the market each year. What’s amazing is that while a majority of the new packaging often has a "me too" look, inventive teams still deliver a steady stream of innovative, stand-out packages that can capture shopper’s imaginations.