Ardagh Group received the Starpack Awards for the Claymore Whisky bottle and Duerr’s Citrus jar, winning a bronze star award for engineering innovation, and a food and drink silver star and inclusive design award, respectively. The Starpack Awards were held in London in February 2018.
Both designs were developed by Ardagh’s in-house design team, using sculptured embossing technology to create real shelf stand-out. The technique enabled the Duerr’s jar to look and feel like an orange, while the crest on the Claymore whisky bottle was taken from the printed label and replicated on the glass with intricate, detailed sculpting on multiple levels.
In arriving at their decision, judges commented on the Duerr’s jar: "A delightful pack, high quality textured emboss. The shrink decoration is easily removed to allow secondary use."
Judges also commented that the Claymore bottle "…is a great design and the embossing detail is exceptional."