Austria's traditional brand Hochriegl is a top quality sparkling wine with a precious taste experience for any occasion, a tradition that started in 1890. The new Birthday edition with shrink label includes a personal birthday congrats for the recipient.

The company has proven its innovative power once again by introducing Hochriegl’s Happy Birthday edition. Multi-Color Germany printed this special edition, shrink sleeve label using a gravure process with nine colors and glossy metal-effect inks. The incorporated Iriodin pigments create a decorative color effect on the 50 μm sleeve, which varies depending on the transparency, refractive index and coating.

Consumers may write an individual name in the personal labeling field at the front of the label, which makes this limited edition bottle a perfect birthday gift or bring-along beverage for anyone celebrating another year.