Daymon, a leader in global consumer retail and private brand pioneer, has released its latest edition of The Private Brand Intelligence Report, The State of the Store Experience. The report provides a unique perspective on what it takes to create a memorable customer journey, and how private brands can play a defining role.
A product of several proprietary studies, this report found that everyday shopping frustrations leave a lasting impression. In fact, 55 percent of shoppers said they would no longer visit a store where they experience repeated service issues – and 45 percent would not return due to navigation difficulties. To help retailers address these challenges, Daymon used direct consumer feedback to identify 31 distinct attributes of the shopping journey that offer opportunities to create an ownable experience led by Private Brands.