Detroit-Based Organic Food Line Comes to Town
Skidmore Studio has created the full-service branding and packaging design for newly launched Inspired Organics (iO), an organic, worry-free food brand, now with 180 products in small shops and independent grocers nationwide. In order to stand out in the crowded organic market, Skidmore crafted brand strategy, messaging and design for a lively brand that resonates with today’s grocery shoppers, a demographic mindful of ingredients in their food and its impact on the environment.
Access to organic items can be challenging given the cost. With that in mind, iO created an organic food line that caters to grocery shoppers’ needs yet remains affordable. To exemplify its passion and mission for making organic food accessible, iO worked with Skidmore to develop an impactful brand and eye-catching packaging.
The agency developed packaging design for iO’s first wave of products, including granola, nut butters, dried fruit, pasta and chips. Dressed in bright colors and a playful, custom font, each iO product is united throughout every aisle and store.
“Inspired Organics came to us wanting shoppers to see and know how they were different from any other organic brand,” said Kacha Azema, executive creative director at Skidmore. “Our brand strategy is a result of researched logistics behind what catches a shoppers’ eye and will ultimately make iO who they grab of the shelf. I can confidently say this brand and packaging will set them apart.”
Skidmore’s branding capabilities lie in human-centered design, a creative approach focused on the ‘who’ the design is targeted to through empathy. With iO, the need was an approachable brand that alleviated barriers for customers shopping for organic goods, bringing them affordable, hassle- free goods that would garner attention and exemplify a brand they could get behind.