Wedderspoon needed to clearly communicate its point of difference to a global audience of wellness minded mainstream consumers. The honey is sourced from New Zealand, where bees feed off the nectar of the Manuka flower. They turned to Seattle-based brand strategy firm Retail Voodoo to rebrand and create new product lines beyond jarred honey.
According to David Lemley, Founder/Chief Strategist, Retail Voodoo, “We helped Wedderspoon clearly communicate that they are the only brand to take a stand for 100 percent raw non-GMO Manuka products with superior medicinal properties and allow them to expand outside the natural channel for growth.”