Dairy brand Nomadic has launched a new range of probiotic Kefir drinks with design by Carter Wong. The updated identity captures the brand’s commitment to travelling the world in discovery of new taste and flavor profiles.
Working with artist Daniel Long, Carter Wong helped produce illustrations of the Caucasus Mountains—where Kefir is said to originate—that run along the base of the label celebrating the authenticity of the product, with the core flavor ingredients radiating from behind like the sun. The fine silver-foil block lines also help to create a glow on the front of the pack, visually reinforcing the product’s core benefit of health from the inside out. A bold logo was crafted for the Kefir word, with typographic niceties to certain characters to give it an authentic eastern European feel.
Sarah Turner, managing director at Carter Wong says, “The popularity of fermented drinks including Kefir and Kombucha has risen dramatically in recent years as more consumers discover the health benefits of these fermented functional products.”