Asher brings 30 years of research and brand design experience to his new leadership role. He will work closely with Chris Whitaker, Explorer partner who heads the Chicago office, to expand the firm’s reach.
“We are very pleased to have Jonathan on the Explorer team,” said Whitaker. “His experience and expertise in packaging and shopper research and brand design will help accelerate our already rapid expansion.”
“Explorer Research has an impressive range of conscious and nonconscious research techniques that are used to understand, predict and help clients influence behavior. I am excited to be part of this growing firm and apply these methods to packaging and shopper research,” said Asher.
In addition to his 10 years with PRS IN VIVO (previously Perception Research Services), Asher held management positions at various Brand Design agencies and began his career in marketing research in corporate and supplier positions. “Jonathan is joining us at a very exciting time,” said President Marc Inkol. “As a privately held company, we’re investing in our people, product and processes to best serve our clients’ needs. This includes making high caliber hires such as Jonathan, enhancing our state of the art Shopper Labs, and investing in new technology such as Virtual Reality environments.”