Straight Forward Design Partners with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign
Skittles wanted the LGBTQ+ community to be directly involved so Straight Forward Design created a concept to collaborate with artists who identify as part of the community to create original, limited-edition designs, symbolically handing over the pack space and giving them a potent platform on which to communicate their thoughts and feelings about Pride.
Four LGBTQ+ artists were approached to take part, and then presented with the brief: ‘What does the Pride flag mean to you?’ They were free to interpret the question as they wished, the only restrictions being pack dimension and number of colors.