As a client in search of the right agency, first clearly identify what your needs are as a company or organization; what type of marketing activities do you think you need? This could be anything from a cohesive marketing strategy or corporate media training to social media management or video content creation. Depending on what your needs are as an organization, consider the following types of agencies:
Solo-Practitioner: Solo practitioners are generally professional marketing and PR practitioners that have chosen to take on a small list of clients personally – they handle a variety of needs from strategy, branding, media relations, etc. They may have a specialty or a certain background that could be relevant to a specific type of client need. If you are looking for someone to work very personally with your organization as an extension of your marketing department, this could be the right fit for you. Solo-practitioners may not have the bandwidth to support certain requests and they may not have advanced media tracking capabilities or digital management tools.