Once Again Nut Butter is an organic and gluten-free peanut butter and natural nut butter brand. After celebrating more than 40 years, the employee-owned company set out to further highlight its eco-friendly mission and build on its passion for the environment with a complete redesign centered on brand storytelling and the products’ natural ingredients.
The Once Again team turned to their longtime packaging supplier, Berlin Packaging, a $2.5 billion packaging leader, and its design division, Studio One Eleven, for the the new brand strategy. The agency worked to identify and prioritize brand elements unique to Once Again, including a commitment to area farms and nature lovers, as well as a mascot named Rocky and three other orphaned raccoons.