Body Wash Bursts with Scent Cues on Package Redesign
Foamburst arrived on the market with its unique gel-to-foam formula over 20 years ago, with the most recent redesign in 2013. Its innovative product and packaging made a big impact on shelf. The brand felt the time was right to push forward with a new identity to rejuvenate the range, reinvigorate that initial sense of excitement and set it apart from regular body-wash brands.
Imperial Leather approached brand and packaging specialist PB Creative with the challenge of embodying Foamburst’s upbeat, experiential USP as part of the new identity, using the existing 3D structure. The new look needed to celebrate Foamburst’s formula, give it a contemporary look and feel, and cement its position as the premier foaming body-wash product on the market.