Two Major Household Products Now Available in Reusable Packaging
Detergent brands Cascade and Tide have joined circular shopping system Loop, with customers in the U.S. now able to buy the products in reusable packaging. Recycling specialists TerraCycle run the program, which enables customers to buy everyday products in durable packaging that can be cleaned, collected, refilled and reused.
Cascade and Tide are both owned by Procter & Gamble, which is one of the major consumer goods companies backing Loop along with Nestlé, PepsiCo, Unilever, Mars Petcare, The Body Shop, Coca-Cola European Partners and Mondelēz International.
Tide's laundry detergent will come in a stainless steel bottle with a twist cap, and Cascade will be delivered in a stainless steel plastic cup. Loop orders are delivered in a shipping tote bag, with deposits taken for the refillable containers. Once consumers are finished with the containers, they place them back into the tote and use the online platform to schedule a pick-up from their home. Loop then uses specialist technology to clean the packaging so it can be safely reused.
Pilot programs for have been running since May in Paris and America. The U.S. pilot, which has retailers Krogers and Walgreens on board, was this week extended to Maryland; Washington, D.C.; Delaware; Vermont; Connecticut; Massachusetts; and Rhode Island.