Natural ingredient supplement maker NB Pure (formerly Nutritional Brands) announced a complete rebrand, with a new name, logo, packaging design and website. The new, modernized look was done to reflect the company’s commitment to meet the ever-evolving needs of its customers. With this rebrand, the family-owned and operated NB Pure says it is positioned to step out of the shadows and take over the natural wellness space.
“We are a Phoenix-based company, and we’re choosing to view this rebrand as a phoenix rising from the ashes,” says Danna Pratte, CEO of NB Pure. “We want to become the most well-known health and wellness brand in the natural space, and an elevated packaging design and rebrand is step one in achieving that goal. We built this family-run and operated company from the ground up, and we’re ready to take the next step and launch ourselves into the public space.”