Loop and Ulta Beauty Launch Circular Beauty Retail Platform
Loop and Ulta Beauty announced a partnership to reduce beauty waste. Customers in the U.S. can now shop online at loopbyulta.com for beauty and personal care products in durable, sustainable packaging that can be refilled and reused.
"Rethinking packaging provides the industry with the opportunity to develop new, luxurious designs that are also sustainable," says Tom Szaky, founder and CEO, Loop and TerraCycle. "Consumers are increasingly asking for more environmentally responsible options in this category and this collaboration provides them with a solution that is simple and convenient."