Fact-based and data-driven, the mission is to increase understanding, challenge myths, and help readers make the right everyday choices while covering paperboard and packaging in a wider context.
When talking about sustainability themes like deforestation, climate change, recycling, and greenwashing are crucial topics that deserve attention. In the era of information overload, corporations have to find ways to democratize sustainability information, making it more accessible and understandable. Metsä Board decided to tackle this in a new way.