Six years after launching their seed-based, allergy-friendly snack company in 2015, Co-Founders and wife/husband duo, Nicole Ledoux and Rob Dalton, saw the opportunity to evolve and elevate their brand’s identity and packaging design to adapt to rapidly changing culture and consumer behavior. The team at 88 Acres tapped brand partner of 3.5 years, ROOK/NYC, to collaborate with them on the redesign.
The goal of the project was fourfold: drive taste appeal, set product expectations, educate and drive trial. To drive taste appeal and set product expectations, ROOK/NYC incorporated new ingredients and product photography, with the aim of helping consumers to quickly understand what the product is made of.