Absolut Packaging Celebrates Wavemakers and Trailblazers
Absolut announced its latest limited-edition bottle: ‘Absolut Voices’, which celebrates the wavemakers and trailblazers of the world and is reflected in the bottle’s ‘sound waves’ design. The product design team at Ardagh Glass Packaging - Europe worked closely with Absolut and design agency Brand Union to create the new design.
“Celebrating diverse and different viewpoints has always been in our spirit,” says Elin Furelid, global head of Absolut portfolio & design. “We’re continuously inspired by the idea that the world becomes a better place when we come together beyond differences, share good times and empower one another. That spirit is what Absolut Voices is all about.”