ZenWTR Sets New Sustainability Milestone As World's First Beverage Brand To Receive Prestigious Plastic Negative Certification
ZenWTR, the premium alkaline water and world's first and only beverage in a bottle made from 100% recycled, certified ocean-bound plastic, today announced it has become the first beverage brand in the world to receive the Plastic Negative Brand Certification from the Plastic Credit Exchange (PCX). With this milestone, ZenWTR has committed to making its entire portfolio plastic negative and supporting programs that recover and recycle at least 200 percent of its annual plastic footprint for 2021 and onward.
In addition to producing its bottles using only 100% recycled, certified ocean-bound plastic, which supports the growth of global recycling rates and helps clean at-risk coastal environments, ZenWTR is enabling the removal of additional plastic waste from natural environments through its Plastic Negative Certification. This is yet another step the brand is taking to make a positive impact beyond its own footprint and ultimately leave the world in a better place.