Sam’s Club Reveals New Ambitions for Member’s Mark Brand
Sam’s Club members are increasingly looking for quality and value, as well as for items that are on-trend and offer sustainable qualities. In response to this feedback and in line with its obsession for delivering items and experiences its members desire, the leading warehouse club is announcing that it is evolving its Member’s Mark private brand to become a purpose-driven brand.
Throughout the past two years, Sam’s Club has worked behind the scenes to strengthen its assortment of Member’s Mark items. It has launched, renovated, and reformulated more than 1200 items since 2020, and as a result, more and more members are citing Member’s Mark products as a reason they renew their memberships.