MPL Brands NV Adds Ranch Water to Rancho La Gloria Line
Rancho La Gloria, a wine-based cocktail brand, announced the addition of Ranch Water to its award-winning lineup of agave-based ready-to-drink alcohol beverages. Formerly launched under the Texas Ranch Water Co. label, the agave-brewed seltzer has officially transitioned to the Rancho La Gloria portfolio.
Released in 2020 as a ready-to-drink ode to the signature Texas-style cocktail, Texas Ranch Water Co. became one of the fastest-growing agave-based hard seltzer brands. While the cocktail has been a staple drink of choice for Texans for years, only recently did it see an uptick in popularity nationwide. Brewed with 100% Blue Weber Agave, ranch water is a natural fit in Rancho La Gloria's robust agave-centric portfolio. With an updated look and unique flavors, Ranch Water offers Rancho La Gloria a new vertical for growth as the hard seltzer boom continues.