For Biotherm, the shape of beauty draws inspiration from water. The design of the new airless packaging is in fact the perfect combination of aesthetics and functionality. The bottle’s squared shape, softened by rounded edges, gives the impression of having been made by the flow of ocean waves. Instead the color- the brand’s iconic green - evokes freshness and hydration, two of the Gel’s benefits. Sensoriality is also a distinctive element of the packaging developed for Biotherm. The airless bottle is characterized by a soft-touch finish that makes it pleasing to the touch and protects the bottle from fingerprints while reflecting the Gel’s mattifying effect. This solution’s sustainable footprint gives it further added value: it utilizes 40% recycled glass while the pump and the cap are both styrene-free.