Trends around the world are moving fast and changing how we live and interact with the world. Brands will need to understand how these trends will impact their ability to do business and find solutions to adjust.
There has been a great deal of discussion lately about the role of adaptation agencies in delivering work for CPG organizations. Ultimately the goal for all is to get the best work and find efficiencies in getting it done, and the best work requires the right tool for the job.