This packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year, speeds up the cooking process and enhances the overall Hot Pockets snacking experience.
The new packaging brings a modern, vibrant look that reflects the energy and convenience of the Reichel Foods snack family, while maintaining the fresh, high-quality ingredients that consumers love.
The initiative is part of Mondelēz International’s efforts to pack ‘light and right’ in service of its global sustainable packaging goals. Saica’s flexible packaging business unit also has set ambitious circularity targets.
Traditional plastic laminated packaging paper has been replaced with an innovative paper solution, which is easier to recycle and does not compromise the protection it provides the rice pies inside.