Items Tagged with 'brand redesign'

The bakery brand is aiming to combine product innovation with a strategic packaging update to drive velocity and shelf impact in frozen.

Packaging refresh is designed to make the unwrapping experience more playful and engaging.

The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says. 

Among other changes, the new design features consistent placement of nutrition information across all Great Value food items.

The flavor-forward puff brand unveils a rebrand inspired by 1990s snack nostalgia, with new packaging designed to stand out on shelf.

The brand's bears and new Forest Friends are now available at retailers nationwide.

In this interview, Dan Gladden of Interact Brands shares a textbook case of successfully shepherding a direct-to-consumer brand onto retail shelves.

New design celebrates what’s inside: bold flavor and simple ingredients for every occasion.

Updated design elements include a refined color palette that pulls hues from the ingredients of Lay’s recipes, including pickle green, hickory brown, savory red, and more.

Inspired by Mexico’s vibrant rótulos – hand-painted street signs known for their expressive character and typography – the new bottle celebrates the “Maker Spirit” at the heart of Altos’ artisanal process