Stand-up pouches are one of the most convenient, flexible and trendy new packaging options. They’ve been around for decades, but with the public’s growing interest in efficiency and waste reduction, they’re rapidly growing in popularity.

Any trip to the supermarket reveals the latest trend in flexible packaging: stand-up pouches. Aisles are swelling with SUPs as big brands like M&M/Mars, Hershey, Kellogg’s and General Mills switch from lay-flat bags or bag-in-box to stand-up pouches.