Instead of photography, the design leans on illustration, which gives the brand room to show its warmth and “fiesta spirit” while honoring the traditional masa-making process.
Snack brands are rethinking packaging on a multitude of fronts. While convenience and performance are still among the top priorities for snack food providers, brands are now looking to improve their packaging in other areas like sustainability and design.
The brewery has this month partnered with the Campaign Against Living Miserably (CALM) to launch a limited edition packet of crisps with a difference: cheddar and jalapeño flavored crisps aimed at starting conversations around mental health.
The return of Lay's Flavor Swap lineup, including Doritos, Funyuns and Cheetos mashups, along with the brand-new Lay's Kettle Cooked Fritos Chili Cheese.