There’s omnichannel chatter across the retail landscape has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
As ecommerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.
The explosion of e-commerce in the last decade has caused consumer packaged goods (CPG) companies to rethink day-to-day processes across their entire enterprise, according to the "Omnichannel Retail - Operating Harmoniously in an Integrated Digitally Enabled Supply Chain" white paper from PMMI, The Association for Packaging and Processing Technologies.
