These latest moves continue Mondelēz’s packaging sustainability progress throughout the Easter period. Last year, the company introduced the Cadbury Easter Favourites Pouch with the outer packaging made from paper, and it has previously removed 6.4 million plastic windows across the Easter egg range.
The reduced packaging size will not only minimize resource consumption but also enhance logistical efficiency, leading to a reduction in carbon emissions.
The rollout of recycled material is expected to begin in Q1 of 2024, starting with blocks and expanding into bar lines such as Cherry Ripe, Crunchie and Twirl as well as pieces wraps for Roses and Favourites.
Ozarka® Brand 100% Natural Spring Water, Deer Park® Brand 100% Natural Spring Water and Zephyrhills® Brand 100% Natural Spring Water packaging, which has long been 100% recyclable, will now be both 100% recyclable and made from 100% recycled plastic.
