Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • FEATURED
    • Brand Packaging
    • Extended Producer Responsibility
    • New Products & Materials
      • Featured Products
    • Packaging News
    • Packaging Perspectives Podcasts
    • Steve Fairfield Innovation Award
    • Supply Side
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
  • FLEXIBLE PACKAGING
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • FoodService Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Material Converting
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • MORE
    • Videos
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eXTRA Newsletter
    • Market Research
    • PACKSTRAT Wordplay
    • PS Resource Guide
    • Sponsor Insights
  • EMAG
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
  • SIGN UP!
Produce PackagingRigid ContainersSustainable Packaging

Waddington Europe supplies easier-to-recycle punnets that use less plastic

Monoair Punnets containing strawberries

(Courtesy of Waddington Europe)

June 19, 2023

Leading European thermoforming packaging specialist Waddington®Europe, a division of Novolex®, has become the first to supply a full range of soft-fruit punnets to the UK market that are easier to recycle and use less plastic than conventional punnets.

Made with Waddington’s revolutionary MONOAIR™ cushion technology, the new 100% mono-material punnets are now available in large rectangular (WE80), square (WE62) and standard rectangular (WE37) versions.

"We take great pride in becoming the first company to supply a wide selection of soft-fruit punnets that are significantly easier to recycle,” said Eduardo Gomes, Managing Director of Waddington Europe. “Our punnets have proven to be immensely popular, so we wanted to broaden our offering to provide an even wider array of choices, including the first large rectangular version (WE80) on the UK market.”

Standard soft-fruit punnet bases have traditionally been made of clear rigid PET plastic to show a 360-degree view of attractive fruit inside. These conventional bases, however, require an additional layer of bubble padding attached with a glue adhesive to protect soft fruit from bruising and spoiling in transit. If consumers do not remove the bubble padding and adhesive, the punnet cannot be recycled and must be sent to landfill or incinerated.

“Thanks to our new MONOAIR technology, our punnets do not require this extra bubble padding, reducing plastic content and making them much easier to recycle,” Gomes said. “Consumers can effortlessly place the punnet into their recycling bin without the hassle of separating the padding. That simplifies life for consumers while increasing the number of punnets that are recycled.”

The MONOAIR punnet is made to showcase the fresh fruit inside. It’s lightweight, offers rigid protection for fruit and won’t turn mushy from contact with fruit juices. The punnets can be manufactured with up to 100% recycled PET (rPET), and all are fully recyclable back into food-grade rPET.

Waddington Europe’s UK partner and distributor Produce Packaging are stocking the full Monoair range of soft-fruit punnets. For more information, please contact either info@producepackaging.co.uk or info@waddingtoneurope.com. 


KEYWORDS: produce packaging recyclable containers rigid containers rPET packaging

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Materials
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Material Converting
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Inspection/Detection/Vision
    By: Brad Addington
Subscription Center
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletters
  • Subscription Customer Service
  • Online Registration

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

Popular Stories

Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.

PODCAST | Packaging EPR’s 2026 Reality Check

Logo for New Earth Ventures

Atlantic Packaging Launches New Earth Ventures to Accelerate Packaging Technology

Main image for podcast with Kevin Kelly regarding Flexible Packaging for Produce. Main image includes Kevin Kelly’s headshot and an image of potatoes in a bag incorporating 30% PCR content.

Looking Forward to Global Pouch Forum

See the Top 100 Food and Beverage Packaging Companies of 2026

Products

Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

See More Products

Packaging Perspectives Podcast

Play Packaging Strategies' captivating WordPlay game, PackStrat! There's a new word every Tuesday.

Related Articles

  • Produce Packaging

    Waddington Europe and Produce Packaging Switch to 100% rPET Containers

    See More
  • Waddington Europe Starts to Localize ‘Closed Loop’ Packaging in Ireland

    See More
  • Waddington Europe Earns Zero Waste Award

    See More

Related Products

See More Products
  • Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design

  • biobased.jpg

    Bio-Based Packaging: Material, Environmental and Economic Aspects

  • biopackaging.jpg

    Biopackaging

See More Products

Events

View AllSubmit An Event
  • October 15, 2025

    Coatings and Heat Seal Technologies Enabling the Paperization of Packaging

    On Demand Explore how the packaging industry’s move toward fiber-based materials is being supported by new coatings and heat seal solutions that improve recyclability, functionality, and sustainability.
View AllSubmit An Event
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing