The Corrugated Packaging Alliance recently released a new life cycle assessment of packaging for eight common produce commodities, which shows neither corrugated containers nor reusable plastic containers have an advantage in all environmental impact categories.
Which Produce Container System is Better for the Environment?
June 1, 2019
The Corrugated Packaging Alliance (CPA) has released a new life cycle assessment (LCA) comparing the environmental impact from extraction of raw materials to end-of-life for corrugated containers and reusable plastic containers (RPCs) for transport and display of fresh produce.
For just about all of us, shopping is a huge part of our everyday lives. We buy food to fill our fridges, supplies to complete work in our offices, shoes for running or fashion, and millions of other items. We can buy just about anything, and it usually comes wrapped in an attractive little box or packed into a convenient little bag. Packaging is just everywhere, but did you ever wonder how it began?
Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!