Absolut launches limited-edition bottle in collaboration with Olly Alexander
Absolut is launching a limited-edition bottle, Absolut Mosaik, designed by British singer, songwriter, actor and social activist for inclusivity, Olly Alexander. The mosaic design, where every piece is unique but together creates something of beauty, symbolizes the blending together of people from diverse reaches of society to push boundaries and drive positive change – the brand values at the core of Absolut’s Born to Mix campaigns.
Now available in markets across the globe, the new design continues Absolut's annual program of limited-edition bottles as part of the Born to Mix values designed to break the ice to create a more open world.