Klöckner Pentaplast (kp), a global leader in rigid and flexible packaging and specialty film solutions, has announced the launch of kp Elite® Nova, a next generation modified atmosphere packaging (MAP) tray that is the lightest in its class.

The tray uses a unique ribbed design to add strength in critical areas, while keeping weight and material use to a minimum, making it around 10% lighter than any other tray in its category without compromising on barrier performance, sealing integrity, or mechanical strength. Developed using finite element analysis, kp Elite® Nova is ideal for high-speed automated protein packing lines and represents a step forward in sustainable food packaging.

“We’re proud to reveal kp Elite® Nova; a breakthrough tray that reflects over 60 years of packaging innovation and technical excellence,” said Paul Rawlings, Launch Manager at kp Food Packaging. “With kp Elite® Nova, food producers no longer need to compromise between sustainability and performance.

“This solution delivers both. The design is endorsed for recyclability by the Tray Circularity Evaluation Platform (TCEP) and is aligned with European Design for Recycling (D4R) guidelines, while still offering remarkable sealing and shelf-life performance.”

kp Elite® Nova is made with up to 100% recycled PET, including material from kp’s revolutionary Tray2Tray® initiative, which creates a closed recycling loop for food trays. It is available in a variety of sizes and depths and designed with the realities of food production and logistics in mind.

“At kp, we’re committed to improving access to circular solutions by removing barriers that might prevent customers from making the switch,” Rawlings added. “In a market where EPR fees are taking effect, every gram of packaging material counts. kp Elite® Nova is leading the protein industry’s lightweight, recyclable pathway to a more sustainable future. It’s a tray that’s built for today but is ready for tomorrow.”