Following a successful pilot launch, Great Earth of Scandinavia has decided to implement fiber-based closures on all of their supplement products and is once again leading the way towards more sustainable packaging.

"At Great Earth, we are moving beyond the plastic cap. We are now transitioning our entire product range to fiber-based closures. We're not just talking about the future of packaging, we are delivering it now,” says CEO, Patrik Falk.

Last year, Swedish nutraceutical company Great Earth was the first company to adopt the groundbreaking fiber-based closures, developed by Blue Ocean Closures and designed to increase recyclability and reduce carbon footprint. The first to market products were launched on Great Earth’s top seller Magnesium, both online and through retailers in Sweden.

The pilot is now a proven success and based on thorough evaluation of the market response, production compatibility and other parameters, the company has made the decision to exchange all of their plastic caps for supplements with paper caps.

"The collaboration with Blue Ocean Closures was a fantastic opportunity. For us, this transition is about two things: driving sustainability forward and meeting the consumer of the future. The positive response from consumers and retailers shows us exactly where the future is heading, making this a business-critical decision to ensure our relevance for years to come,” affirms Falk.

Referring to consumer surveys conducted on the pilot, Great Earth can see that 90% found the paper cap more user friendly, 100% view it as more environmentally friendly and 90% prefer the paper cap and would buy it again.

Among the partners in the pioneering community driving the development of fiber-based closures are global brands such as L’Oréal Groupe and The Absolut Group

“Great Earth’s decision to introduce fiber-based caps on their entire range of supplements is a powerful and commendable move. As part of the Pioneering Community together with Blue Ocean Closures, we proudly applaud their achievement and continued commitment to innovation and for building momentum for these new solutions in the marketplace,” says Eric Näf, Head of Packaging Development, The Absolut Group.

“We know that consumers’ demand for more sustainable packaging is growing and the motivation to move away from plastics is strong,” adds Lars Sandberg, CEO, Blue Ocean Closures. “Businesses who are ahead of this development, like Great Earth, we are convinced will be the long term winners.”