McKee Foods' Sunbelt Bakery brand has launched refreshed packaging across its product line, arriving in stores this month. 

With a modernized design and vibrant colors that highlight Sunbelt Bakery’s commitment to quality, the updated packaging celebrates the brand’s new tagline, "The Tastiest Flavors under the Sun," it says. The refreshed appearance aims to bring added shelf appeal and reinforce Sunbelt Bakery’s dedication to offering snacks that fit naturally into everyday life, it notes.

Early consumer feedback has been overwhelmingly positive, Sunbelt says, with shoppers praising the new packaging as more modern and visually appealing, noting that flavor callouts and nutrition information are easier to spot and read.

Sunbelt Bakery’s refreshed packaging will roll out across its full product assortment, including:

• Chewy granola bars: From classic favorites like chocolate chip and fudge-dipped varieties, as well as combinations featuring peanut butter, almonds, and more.
• Soft baked bars: Made with whole grains featuring fruit-flavored fillings, then finished with a light, sweet drizzle. 
• Seasonal offerings: A rotating selection of limited-time flavors.

“Our new packaging shines a light on what Sunbelt Bakery has always stood for—great taste and high quality,” says Aaron DeLaughter, Sunbelt Bakery associate brand manager. “While we’ve added a ‘new shine outside,’ consumers can rest assured it’s the ‘same Sunbelt inside.’”

The redesign will roll out nationwide beginning this month, featuring updated visuals across the full portfolio of chewy granola bars, soft-baked bars, and seasonal favorites.