Seven in 10 consumers said they’d be willing to pay up to 20% more for environmentally friendly products, and only one in 10 said they were unwilling to pay anything extra, according to a survey by Mambo Sprouts Marketing.

The survey, which asked 1,000 natural product consumers about their buying habits, showed that despite hard economic times predicted for 2008, consumers still made natural and organic products a priority. More than 7 in 10 indicated it was important (41%) or very important (32%) to do business with companies that were environmentally responsible. Organic products were a priority: 56% said a selection of healthy organic products was a key factor in where to shop, coming just behind price (60%).