
The survey, which asked 1,000 natural product consumers about their buying habits, showed that despite hard economic times predicted for 2008, consumers still made natural and organic products a priority. More than 7 in 10 indicated it was important (41%) or very important (32%) to do business with companies that were environmentally responsible. Organic products were a priority: 56% said a selection of healthy organic products was a key factor in where to shop, coming just behind price (60%).