Macaroni & Cheese cracker package plays off the look of the established product.

Kraft Foods is extending one of its iconic products from pasta into snacks.

Kraft Macaroni & Cheese Crackers are baked snacks in the shape of macaroni pieces. The carton uses the distinctive royal-blue-and-orange color scheme and logo typeface of Kraft’s Macaroni & Cheese. Flavors include Cheddar, White Cheddar and Mild Cheddar. The snacks retail for $2.99.