Kraft rolls out Mac & Cheese snack
Macaroni & Cheese cracker package plays off the look of the established product.
Kraft Foods is extending one of its iconic products from pasta into snacks.
Kraft Macaroni & Cheese Crackers are baked snacks in the shape of macaroni pieces. The carton uses the distinctive royal-blue-and-orange color scheme and logo typeface of Kraft’s Macaroni & Cheese. Flavors include Cheddar, White Cheddar and Mild Cheddar. The snacks retail for $2.99.
Kraft Foods is extending one of its iconic products from pasta into snacks.
Kraft Macaroni & Cheese Crackers are baked snacks in the shape of macaroni pieces. The carton uses the distinctive royal-blue-and-orange color scheme and logo typeface of Kraft’s Macaroni & Cheese. Flavors include Cheddar, White Cheddar and Mild Cheddar. The snacks retail for $2.99.
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